By Dr James Davidson
Dr James Davidson is a former doctor, medical-SEO specialist, and founder of White Coat SEO. In addition to his medical knowledge, he has experience in local SEO for healthcare clinics, national SEO campaigns, digital PR, and website development.
When patients search for healthcare services on Google, they’re often looking for very specific providers – from urgent care clinics to pediatric specialists, dentists, or mental health professionals.
That’s where Google Business Profile categories play a crucial role. Choosing the right category not only helps your practice appear in local search results, but also ensures patients quickly find the care they need.
Selecting the most accurate and specific Google Business Profile category directly impacts your local search rankings and patient discovery. The wrong category choice can bury your practice in search results, while the right one can position you prominently when patients need you most.
To help you navigate the options, we’ve organized the full list of healthcare-related Google Business Profile categories into clear sections—from hospitals and urgent care to pediatrics, mental health, dentistry, and beyond.
Here it is:
1. Hospitals & Medical Centers
- Children Policlinic
- Children’s Hospital
- Child Health Care Centre
- City Hospital
- Community Health Centre
- Free Clinic
- General Hospital
- Government Hospital
- Hospital
- Hospital Department
- Local Medical Services
- Male Hospital
- Maternity Hospital
- Medical Center
- Medical Clinic
- Medical Group
- Medical Office
- Private Hospital
- Public Medical Center
- Specialist Hospital
- Specialized Clinic
- Specialized Hospital
- Surgical Center
- University Hospital
- Veterans Hospital
2. Urgent, Emergency & Critical Care
- Ambulance Service
- Emergency Care Physician
- Emergency Care Service
- Emergency Dental Service
- Emergency Room
- Intensivist
- Urgent Care Center
- Walk-In Clinic
3. Health Professionals
- Doctor
- Nurse Practitioner
- Physician Assistant
4. Medical Specialists & Speciality Clinics
- Allergist
- Anesthesiologist
- Bariatric Surgeon
- Cancer Treatment Center
- Cardiologist
- Cardiovascular and Thoracic Surgeon
- Cosmetic Surgeon
- Dermatologist
- Diabetes Center
- Diabetologist
- Dialysis Center
- Endocrinologist
- Endoscopist
- Family Practice Physician
- Fertility Physician
- Gastroenterologist
- Gastrointestinal Surgeon
- General Practitioner
- Geriatrician
- Gynecologist
- Hand Surgeon
- Head and Neck Surgeon
- Hematologist
- Hepatologist
- Hyperbaric Medicine Physician
- Immunologist
- Men’s Health Physician
- Microbiologist
- Neonatal Physician
- Nephrologist
- Neurologist
- Neurophysiologist
- Neuropsychologist
- Neurosurgeon
- Obstetrician-Gynecologist
- Occupational Medical Physician
- Oncologist
- Oral and Maxillofacial Surgeon
- Oral Surgeon
- Orthopedic Clinic
- Orthopedic Surgeon
- Orthoptist
- Otolaryngologist
- Otolaryngology Clinic
- Otolaryngology Hospital
- Pain Management Physician
- Pathologist
- Physiatrist
- Plastic Surgeon
- Plastic Surgery Clinic
- Podiatrist
- Proctologist
- Radiologist
- Rheumatologist
- Skin Care Clinic
- Sleep Clinic
- Sports Medicine Physician
- STD Clinic
- Surgeon
- Surgical Oncologist
- TB Clinic
- Transplant Surgeon
- Urologist
- Urology Clinic
- Vascular Surgeon
- Venereologist
5. Paediatrics
- Pediatrician
- Pediatric Cardiologist
- Pediatric Clinic
- Pediatric Dermatologist
- Pediatric Endocrinologist
- Pediatric Gastroenterologist
- Pediatric Hematologist
- Pediatric Nephrologist
- Pediatric Neurologist
- Pediatric Oncologist
- Pediatric Orthopedic Surgeon
- Pediatric Pulmonologist
- Pediatric Rheumatologist
- Pediatric Surgeon
- Pediatric Urologist
6. Eye Care & Ophthalmology
- Contact Lenses Supplier
- Eye Care Center
- LASIK Surgeon
- Ophthalmologist
- Ophthalmology Clinic
- Optician
- Optometrist
- Pediatric Ophthalmologist
7. Mental & Behavioral Health
- Addiction Treatment Center
- Alcoholism Treatment Program
- Applied Behavior Analysis Therapist
- Child Psychiatrist
- Child Psychologist
- Counselor
- Domestic Abuse Treatment Center
- Eating Disorder Treatment Center
- EMDR Psychotherapist
- Gestalt Therapist
- Marriage Counselor
- Mental Health Clinic
- Mental Health Service
- Psychiatric Hospital
- Psychiatrist
- Psychoanalyst
- Psychologist
- Psychomotor Therapist
- Psychoneurological Specialized Clinic
- Psychopedagogy Clinic
- Psychosocial Therapist
- Psychosomatic Medical Practitioner
- Psychotherapist
8. Dentistry & Oral Health
- Cosmetic Dentist
- Dental Clinic
- Dental Hygienist
- Dental Implants Periodontist
- Dental Implants Provider
- Dental Laboratory
- Dental Radiology
- Dentist
- Denture care center
- Endodontist
- Orthodontist
- Pediatric Dentist
- Periodontist
9. Maternity & Women’s Health
- Childbirth Class
- Fertility Clinic
- Midwife
- Perinatal Center
- Pregnancy Care Center
- Reproductive Health Clinic
- Women’s Health Clinic
10. Allied Health & Rehabilitation
- Audiologist
- Dietitian
- Foot Care
- Kinesiologist
- Kinesiotherapist
- Lactation Service
- Massage Therapist
- Occupational Health Service
- Occupational Safety and Health
- Occupational Therapist
- Orthotics & Prosthetics Service
- Pedorthist
- Physical Rehabilitation Center
- Physical Therapist
- Physical Therapy Clinic
- Prosthetics
- Radiotherapist
- Sexologist
- Speech Pathologist
- Sports Massage Therapist
- Sports Medicine Clinic
- Nutritionist
11. Alternative & Complementary Medicine
- Acupuncture Clinic
- Acupuncturist
- Alternative Medicine Practitioner
- Biofeedback Therapist
- Chinese Medicine Clinic
- Chiropractor
- Craniosacral Therapy
- Holistic Medicine Practitioner
- Homeopath
- Hypnotherapy Service
- Lymph Drainage Therapist
- Naturopathic Practitioner
- Osteopath
- Reflexologist
- Reiki Therapist
12. Supportive & Community Services
- Adult Day Care Center
- Aged care
- Blood Donation Center
- Doula
- Family Planning Center
- Family Planning Counselor
- Health Consultant
- Health Counselor
- Home Health Care Service
- Hospice
- Life Coach
- Medical Examiner
- Organ Donation and Tissue Bank
- Physician Referral Service
- Travel Clinic
- Veterans Center
13. Diagnostics, Imaging & Labs
- Biochemistry Lab
- Blood Bank
- Blood Testing Service
- Chemistry Lab
- Diagnostic Center
- Drug Testing Service
- HIV Testing Center
- Laboratory
- Medical Diagnostic Imaging Center
- Medical Laboratory
- MRI Center
- Paternity Testing Service
- Pharmaceutical Lab
- Physical Examination Center
- Research Foundation
- Research Institute
- Sperm Bank
- STD Testing Service
- X-Ray Lab
14. Pharmacy & Retail
- Drug Store
- Homeopathic Pharmacy
- Pharmacy
15. Aesthetics & Wellness
- Hair Removal Service
- Hair Replacement Service
- Hair Transplantation Clinic
- Health Resort
- Health Spa
- IV Therapy Service
- Laser Hair Removal Service
- Medical Spa
- Permanent Make-Up Clinic
- Physical Fitness Program
- Skin Care Clinic
- Tattoo Removal Service
- Weight Loss Service
- Wellness Center
- Wellness Program
Selecting the right Google Business Profile category is just the first step in building a strong digital presence for your healthcare practice. With over 200 specialized categories to choose from, you now have the framework to ensure patients can easily find and connect with your services.
Remember: accuracy is key. Choose the category that most precisely describes your primary service, then add relevant secondary categories to capture the full scope of your practice.
Your patients are searching – make sure they find you.