Why Your Google Business Category Matters Your primary Google Business category is the single most important factor in how your healthcare practice ranks in local search results. If a patient is searching for “orthopedic surgeon near me” but your business is listed under the general category “doctor”, your practice is much less likely to appear…
Getting your Google Business Profile name right might seem straightforward, but it’s one of the most critical factors for local search success – and one where many businesses make costly mistakes. Your business name is among the top ranking factors Google uses to determine your position in local search results, making it essential to get…
When patients search for healthcare services on Google, they’re often looking for very specific providers – from urgent care clinics to pediatric specialists, dentists, or mental health professionals. That’s where Google Business Profile categories play a crucial role. Choosing the right category not only helps your practice appear in local search results, but also ensures…
What is Local SEO? Local SEO enables your clinic to appear in search results when nearby patients search for your services. Search “hand surgeon near me” or “hand surgeon in Los Gatos,” and you’ll see clinics listed with maps, reviews, and contact info. That’s local SEO at work. A strong strategy means more local patients…